The “Warby Parker for paint” is updating an outdated home décor ritual. Clare uses a quiz to narrow down their 55 swatches to a handful of paint stickers that can be pressed onto walls. After a color is chosen, the paint along with the necessary materials for painting, arrive on users’ doorsteps. While paint has a few major players taking most of the market, Clare could break in with their online-friendly option.
(Fast Company)
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