NEW GEN Z 101: Unlock & Outlast Microtrends

The “Warby Parker for paint” is updating an outdated home décor ritual. (Fast Company)

Aug 03 2018

The “Warby Parker for paint” is updating an outdated home décor ritual. Clare uses a quiz to narrow down their 55 swatches to a handful of paint stickers that can be pressed onto walls. After a color is chosen, the paint along with the necessary materials for painting, arrive on users’ doorsteps. While paint has a few major players taking most of the market, Clare could break in with their online-friendly option.
(Fast Company)