Fashion Nova is branching into beauty with their new line, Nova Beauty. The fast fashion brand that’s googled more often than Chanel wants to become “a one-stop shop lifestyle destination,” according to their CEO. Adding an affordable makeup line is a step in that direction, and Fashion Nova’s forte of leveraging the Influencer Effect will come in handy for their foray. Ypulse found that many young consumers are buying beauty products based on online celebrities' recommendations. (The Cut)
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