What influencers wear has a direct effect on fashion brands' web traffic, according to Lyst. When Selena Gomez wore a red Vetements tracksuit, searches for the luxury streetwear brand spiked 410%. Meanwhile, one Off White look from Rihanna prompted searches for the brand to rise 370% with the specific blouse she wore garnering over 3,000 views within two days. The trend continues across the industry, showing how important the Influencer Effect is for fashion brands. (Teen Vogue)
