Under mounting pressure from Amazon, Walmart is leveraging the Influencer Effect to win over young consumers. Since June, Walmart has had 30 influencer partnerships with brands like Mondelez and Bigelow, creating product pages featuring online creators like Nicole Weisman and Atsuna Matsui. Walmart is also working to bring embedded buy buttons to influencer’s blogs, and so far, 15 blogs (including The Craft Patch and The Color Palette) have integrated the feature into their posts. (Digiday)
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