A beauty account on Instagram is attracting attention with its honest reviews and refusal to accept ad dollars. In a world where influencer marketing is top of the priority list for advertisers, Gelcream is sparking a mini revolution by not posting #ads—and followers love it. After accruing nearly 75k followers, the account has found a way to monetize their Brandom though: by selling merch with pithy, on-brand sayings like “Drink water.” (Refinery29)
