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An Instagrammable alcoholic drink is trending this summer, and it’s all thanks to savvy in-person marketing.

An Instagrammable alcoholic drink is trending this summer, and it’s all thanks to savvy in-person marketing. Aperol Spritz booths popped up at events like Governor’s Ball in NYC and Splash House in Palm Springs, while a traveling bar drove around the Hamptons and gave away the cocktail and branded merch. Influencers were quick to post the brightly-hued drink, Racked is even calling it “summer 2018’s most viral drink trend”—and it was all engineered by Campari. (NYT)