Influencers are crowdfunding up to $50,000 on Triller for their “purpose-driven life goals.” Within three days, brand ambassador Lea Elui covered her college tuition using the music video platform’s new monetization feature.

Influencers are crowdfunding up to $50,000 on Triller for their “purpose-driven life goals.” Within three days, brand ambassador Lea Elui covered her college tuition using the music video platform's new monetization feature. So far, she’s the only one the company has green-lit the feature for, but now they plan to roll it out to other creators—many of whom are struggling to monetize on YouTube. Triller now has 28 million users and could prove to be a thorn in the side of their closest competitor, Musical.ly. (VB, Tubefilter)