Calvin Klein is betting on nostalgia with their new collection. The line is called CALVIN KLEIN JEANS EST. 1978 for good reason—it features vintage imagery of Brooke Shields kicking up her leg. The image is repeated across many of the garments, giving the same effect as a logo. Not only are they leveraging nostalgia, they’re showing how brands can create recognizable products without just adding a logo—which we explored in our Brandoms trend. (The Cut)
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