Millennials and Gen Z are making fashion more inclusive, and less pretentious. According to the co-designer of Proenza Schouler, young consumers are responsible for bringing “inclusivity, gender neutrality, comfort, [and] casualness” to the industry. They’re also expecting experiences like Instagrammable unveilings and streetwear drops of exclusive merch. In fact, 28% of 18-35-year-olds and 40% of 13-17-year-olds told us in our recent Brandoms trend that they’ve purchased a special edition or limited-release item. (Elle)
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