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Subscription boxes are struggling, and Stitch Fix is hoping to “avoid the pitfalls” by expanding into kids’ clothing.

Jul 12 2018

Subscription boxes are struggling, and Stitch Fix is hoping to “avoid the pitfalls” by expanding into kids’ clothing. Stitch Fix Kids will offer a monthly delivery of customized kids’ apparel, including their own line Rumi + Ryder, “competing directly with established brands.” The clothing service’s shares spiked 10% after announcing the move, an indicator that their 2.7 million-strong customer base will continue to grow. That number is already up 30% over last year, at a time when services like Loot Crate, Birchbox, and Blue Apron have been faltering. (LATimes)