Coke has created a docuseries for Gen Z. The brand’s show One Last Summer follows a group of high schoolers hanging out during the summer, and will be posted on their YouTube channel in four ten-minute episodes. Considering 66% of 13-17-year-olds use YouTube daily, according to Ypulse’s most recent Social Media Tracker, Coke’s platform pick is a good start towards connecting with teens. The effort is a continuation of the “Share a Coke” campaign (hence the show’s #ShareaCoke hashtag). (Marketing Dive)
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