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Facebook ads are getting more Shoppable with an augmented reality update.

Jul 11 2018

Facebook ads are getting more Shoppable with an augmented reality update. AR continues to be the tech trend of the moment, and now it’s coming to users’ Newsfeeds. Michael Kors will be the first brand to use the new feature by releasing ads that will let customers digitally try on and purchase sunglasses. AR ads are coming to Messenger and Instagram as well—all with the goal of bringing a traditionally in-store experience to customers’ screens. (TechCrunchBuzzFeed)