NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are far more likely to watch Netflix than cable on their TV sets.

Jul 09 2018

Millennials are far more likely to watch Netflix than cable on their TV sets. Forty percent of 18-34-year-olds watch Netflix on their TVs, followed by YouTube at 17%, according to Cowen Equity Research. Netflix was still in the lead for adults overall at 27%, followed by cable at 20%. The 13% difference between Millennials and adults overall who watch Netflix on their sets shows how strong the platform’s hold on Millennials really is. (Deadline)