Millennials are far more likely to watch Netflix than cable on their TV sets. Forty percent of 18-34-year-olds watch Netflix on their TVs, followed by YouTube at 17%, according to Cowen Equity Research. Netflix was still in the lead for adults overall at 27%, followed by cable at 20%. The 13% difference between Millennials and adults overall who watch Netflix on their sets shows how strong the platform’s hold on Millennials really is. (Deadline)
