Couture’s clients are getting younger as Millennials buy more than older demos. A representative of haute couture house, Maison Rabih Kayrouz, said that “Around 25 percent of our customers are between 20 and 30, with a total of 35 percent below 40,” and he attributes the shift to luxury brands “learning to ‘talk Millennial’” by using digital platforms to educate people on what’s happening behind the scenes. Hearing from designers and seeing inside ateliers makes Millennials appreciate the price tags on couture pieces. (Vogue)
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