Amazon is launching a holiday toy catalog, filling the void left by Toys ‘R’ Us. They’ll be handing out the print editions at Whole Foods (which they own) and mailing them to fuel children’s winter wish lists. Amazon isn’t the first retailer to try to take some of the toy industry’s market share: Target is expanding their toy aisle and Party City is debuting pop-up toy shops for the holiday season. (The Verge)
