Teen activism has seen an upswing, and the young demo expects companies to be cause-driven too. Fuse found that over a quarter of 14-17-year-olds have attended a rally or boycotted a brand in the past year. Additionally, 67% of teens say they’re more likely to buy from companies that support causes than ones that don’t. So far, teens think companies could improve their involvement: Only 28% think they’re doing enough to support causes. We looked into how brands can better hit the market in our latest Quarterly Report: Causes to Crises. (AList)
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