Does letting customers loiter lead to future sales? Experiential retail stores are en route to find out. The Nintendo Store lets people play games, while visitors to Lululemon can meditate, and Nike patrons are encouraged to put on a pair of new shoes and play basketball on their indoor court. It’s a new strategy for retail that goes way beyond pushing for a spur-of-the-moment sale. Instead, they’re counting on young consumers’ love of experiences and playing the long game for their brand loyalty. (Retail Dive)
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