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Fox is unveiling new dramas that will play during commercial breaks.

Jun 19 2018

Fox is unveiling new dramas that will play during commercial breaks. Media companies are getting creative to keep the ad-skipping generations from hitting “fast-forward.” Now, Fox will feature brand-sponsored vignettes in lieu of traditional commercials. The “Unbreakables” series will feature inspiring stories about individuals who have overcome adverse situations. This isn’t the first time Fox has reimagined the commercial break as they look “to do something other than interrupting people”—while still generating revenue of course. (Variety)