Astrology memes are taking over social media feeds.

Astrology memes are taking over social media feeds. Most Millennials don’t believe in astrology, but that doesn’t mean they’re not having fun with the Practical Magic trend. Meme accounts are “micro-targeting” specific star signs by coming up with humorous posts reminiscent of niche meme accounts. Why are these accounts gaining traction? Amato Hartwig, owner of @manicpixiememequeen, thinks that “the world has been growing more and more absurd, and people are looking for explanations.” (Select All)