Unilever is setting a line in the sand, banning all influencers that buy followers from working with them.

Unilever is setting a line in the sand, banning all influencers that buy followers from working with them. Their CMO announced that their own brands will never purchase followers, and that they will work with talent and partners that are transparent and work to “eradicate fraud” alongside them. Coming from the parent company of major brands like Axe, Dove, and Lipton, the decision could set off a ripple effect throughout the world of influencer marketing. (MediaPost)