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Meal kits are going to grocery stores.

Jun 14 2018

Meal kits are going to grocery stores. Blue Apron, Plated, HelloFresh, and myriad other meal kits are now stocked at select grocery store chains. Ypulse data shows that 18% of Millennials have tried meal kits, but most companies self-report low retention rates: Blue Apron’s is 15% year-over-year while HelloFresh’s is just 11%. Meal kits were meant to be the solution to grocery shopping, but it turns out many customers still want to buy items in-store so—in the words of a Blue Apron exec—they’re “meeting customers on their terms.” (Eater)