Coach’s pop-up is trading branded merch for “mindfulness” in a four-room journey aptly named “Life Coach.” Instead of selling or even giving anything away, the marketing experience “explores ‘conscious consumerism’” as “the antithesis of throw-away culture”—in other words, Coach is selling itself as a values-based brand that consumers can keep forever (think: Patagonia). Upon entering the pop-up, participants are given a kit of tools for creating graffiti, and then enter rooms with different activities like tarot card reading and carnival games. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
