Target’s new modern-looking line of home goods is an appeal to Millennials. The Less Is More look of popular minimal brands has swept every industry, but perhaps home design is where the aesthetic has truly taken hold. Made By Design will include 750 products that mimic Muji—without the price tag. Target’s growth has been slow compared to competitors like Costco and Walmart, but an uptick in foot traffic last quarter could signal a shift; the brand isn’t missing its chance to reach what they call “the adulting [M]illennial” looking for an Ikea alternative. (Co.Design)
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