More brands are featuring plus-size models, but some initiatives may be more about publicity than inclusivity.

More brands are featuring plus-size models, but some initiatives may be more about publicity than inclusivity. Madewell’s plus-size line of denim was mis-labeled (size 20 was really size 14), while Everlane’s highly anticipated undergarment line only went up to XL. Both lines were understocked and sold out fast, and this trend continues across the fashion industry. Ypulse data shows 70% of 13-33-year-olds think brands should do more to represent women of all sizes, but when the brand doesn’t have the clothes to back up the campaign, is it body-positivity or just “size appropriation?” (Racked)