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Reading may be one of Millennials’ and Gen Z’s top offline passions, but book stores are still struggling.

Jun 05 2018

Reading may be one of Millennials’ and Gen Z’s top offline passions, but book stores are still struggling. NPD BookScan found that sales of print books rose 1.9% in 2017; however, Barnes & Noble’s woes are weighing heavily on the industry. The bookstore’s plan for bouncing back includes opening new, revamped locations because their chairman maintains that bookstores are “the showrooms for the publishing industry” and that in-person browsing can’t be replaced by online ordering. (WSJ)