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Jetblack is Walmart’s new text-to-shop service.

Jetblack is Walmart’s new text-to-shop service. The “personalized shopper” is available for customers to bounce ideas off and receive recommendations, as well as order specific items from, all via mobile message. The service initially rolled out as a beta in New York and will come back to the big city before a wider roll-out. Young consumers may be seeking time-saving services, but with Jetblack only available to paying members, some are already questioning if it’ll really be “worth it.” (Adweek, Mashable)

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