Target is taking on the streetwear phenomenon to get young consumers’ attention.

Target is taking on the streetwear phenomenon to get young consumers’ attention. Their new private label, Original Use, will offer men’s athleisure pieces at a lower price point than luxury competitors like Supreme and Vetements. But that’s not the only new brand Target is rolling out for young shoppers. Heyday will offer electronic accessories and products (headphones and the like) while Wild Fable will target (sorry) young women with apparel and accessories. (Glossy)