Peloton is putting a digital spin on their cycling classes, making them more than just “SoulCycle 2.0.” The spin studio has become “a microcultural phenomenon” by tapping into young consumers’ passion for fitness through streamed spin classes.

Peloton is putting a digital spin on their cycling classes, making them more than just “SoulCycle 2.0.” The spin studio has become “a microcultural phenomenon” by tapping into young consumers' passion for fitness through streamed spin classes. But Peloton fans aren’t just connecting during rides via mics and cams, they are keeping their community intact between workouts. The main Facebook page alone has over 363,089 members and smaller pages let riders connect over anything from which instructor they take to where they live. (Adweek)