The median age of top cable shows’ viewers is getting older as more cord-cutters choose digital. According to Nielsen, the top show for 2017, The Good Doctor, had a median viewer age of 58.6. The lowest median age for a top show was 37.2 for Riverdale, which doesn’t even break into the Millennial demo despite the show being a huge success with teens—who presumably watch on Netflix, not the CW. Speaking of, digital continues to outpace traditional TV when it comes to ad spend where advertisers are more likely to reach young viewers. (NYTimes)
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