Sephora is setting aside a section of their store for natural beauty products.

Sephora is setting aside a section of their store for natural beauty products. Makeup, masks, and more featuring simple, non-chemical ingredient lists are trending with young consumers as part of their overall obsession with all things natural. The trend was a main attraction at Beautycon, so it’s no wonder Sephora is putting a “Clean at Sephora” sticker on roughly 2,000 products from brands like Tata Harper and Drunk Elephant. The sticker ties into a campaign by the same name planned to launch this summer. (The Cut)