Young consumers don’t think Under Armour is cool, and shareholders are expecting change.

Young consumers don’t think Under Armour is cool, and shareholders are expecting change. At the annual shareholders’ conference for the athletic apparel brand, shareholders peppered the company with questions and asked for assurance that change is coming. Under Armour’s CEO tried to allay their concerns, saying that “We don't feel we've reached our true potential.” The brand will be adding new footwear and women’s collections as well as rethinking in-store strategy. But will it be too little, too late? (Business Insider)