Deadpool is pulling out all the marketing stops to promote the sequel’s premiere, like getting creative with augmented reality at participating 7-Eleven stores.

Deadpool is pulling out all the marketing stops to promote the sequel’s premiere, like getting creative with augmented reality at participating 7-Eleven stores. Customers can use the 7Rewards app to activate different in-store experiences. Mike’s Harder also teamed up with the irreverent film to create pop-up bars based on the movie, offering movie-themed décor and merch to hype up moviegoers. Not to mention the most unlikely pairing of all: a video with Deadpool and Céline Dion that went viral. (AListDaily, BizBash)