Roy Purdy could be Gen Z’s “Meme Come to Life,” an influencer who built his massive following by being “likable.” Dancing, skateboarding, and wearing colorful ‘80s-reminiscent clothing has propelled Purdy’s follower counts to 2.7 million on Instagram and over 1.4 million on YouTube. Being an influencer has become a full-time job for Purdy, who is also pursuing a rap career—another example of how up-and-coming celebrities have redefined the term. (Vice)
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