Roy Purdy could be Gen Z’s “Meme Come to Life,” an influencer who built his massive following by being “likable.” Dancing, skateboarding, and wearing colorful ‘80s-reminiscent clothing has propelled Purdy’s follower counts to 2.7 million on Instagram and over 1.4 million on YouTube.

Roy Purdy could be Gen Z’s “Meme Come to Life,” an influencer who built his massive following by being “likable.” Dancing, skateboarding, and wearing colorful ‘80s-reminiscent clothing has propelled Purdy’s follower counts to 2.7 million on Instagram and over 1.4 million on YouTube. Being an influencer has become a full-time job for Purdy, who is also pursuing a rap career—another example of how up-and-coming celebrities have redefined the term. (Vice)