Millennial parents may be the most brand loyal demo, despite their generation’s Loyalish reputation. According to the NRF, 49% of Millennial parents stay loyal to a brand even when there are more affordable options available compared to 30% from other generations, and 52% will forsake more convenient options for their brand of choice compared to 35% of other parents. To top it off, 64% of Millennial parents shop their preferred brands before even considering competitors. (MediaPost)
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