Millennial parents may be the most brand loyal demo, despite their generation’s Loyalish reputation.

Millennial parents may be the most brand loyal demo, despite their generation’s Loyalish reputation. According to the NRF, 49% of Millennial parents stay loyal to a brand even when there are more affordable options available compared to 30% from other generations, and 52% will forsake more convenient options for their brand of choice compared to 35% of other parents. To top it off, 64% of Millennial parents shop their preferred brands before even considering competitors. (MediaPost)