NEW GEN Z 101: Unlock & Outlast Microtrends

Seven in ten Millennials ignore the risks and sunbathe to get tan, but “appealing to their vanity” could change their behavior.

May 02 2018

Seven in ten Millennials ignore the risks and sunbathe to get tan, but “appealing to their vanity” could change their behavior. According to an Oregon State University-Cascades study, most college students are still tanning outside in spite of FDA warning labels and many don’t know how to properly apply sunscreen. But focusing more on the self-care side of sun protection and how it plays into their skin care obsession could create “incremental culture changes” around the issue, similar to the effects of the campaigns against smoking cigarettes and texting while driving. (Moneyish)