Massive pop-up experiences for Trolls are coming to cities across the U.S., starting in NYC. The initial installation will be “a 90-minute, 12,000-square-foot walk-through,” where attendees can experience 3D, augmented reality, hands-on activities, and more. Pop-ups are having a movement as more companies leverage Experiencification to reach the youngest generation. The Feld Entertainment and Universal Studios experience should drum up excitement (and revenue) for the popular animated property. (THR, Kidscreen)
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