A new fashion collab with Britney Spears could have the perfect timing to tap into Millennials' nostalgia for the ‘90s. The ‘90s revival is endless, with Calvin Klein and other iconic brands booming in the fashion sector while show revivals continue to take over TV. Epic Rights’ partnership with the pop princess could be a big hit with young consumers because of her icon status, but also because she’s a Millennial mom who’s passionate about fitness. (Racked)
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