Disney is going all-out to reach young consumers, starting with the launch of an over-the-top app. The app is meant to avoid the brand-safety issues associated with YouTube, allowing advertisers to reach young demos in a risk-free format. The Millennial-loved brand is also partnering up with Twitter and Twitch to produce exclusive content, in addition to an Oh My Disney merch rollout for young shoppers and the debut of Disney Eats, a food-focused channel targeting Millennial parents and their kids. (TechCrunch, Kidscreen)
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