The Choose Your Own Adventure model is coming to the big screen. Twentieth Century Fox announced their plan to make the movie-going experience more interactive at CinemaCon recently. They’re working on an app that will allow viewers to choose what happens in the movie they’re watching as they view it in theaters; their choice is then integrated into the narrative in a seamless way. Netflix made a choose your own adventure kids’ series recently and Late Shift made a big screen debut as well, but Twentieth Century Fox is a major player to watch taking on this entertainment trend. (Variety)
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