Pocket.watch is betting on reality TV to be “the future of kids’ entertainment.” A former Disney exec and Nickelodeon president paired up to create Pocket.Watch, where they’re winning over young viewers by trading in cartoons for home video-style TV. They’re leveraging the Influencer Effect by bringing on RyanToysReview (an uber-popular young YouTuber) and other child celebs, even propelling one marketing campaign for Wonderful Halos to viral status.
(Wired, MediaPost)
