Yesterday, Spotify launched a new mobile version of its free music service, giving users more access to features that were once reserved for premium users. Spotify hopes the move will bring in new users that may later pay for add-ons, otherwise known as the “freemium” approach—an approach they say others in the industry may think “involves creating pain for users.” The comment may have been directed at YouTube which plans to increase the number of ads users see when watching music videos to convince them to pay for their upcoming music service. (Bloomberg Technology)
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