Speaking of turnarounds, Coca-Cola Co. is crediting their new Diet Coke revamp for its first quarter of volume growth since 2010. Not too long ago, Diet Coke was expanded to new flavors, like Zesty Blood Orange, and starting being sold in sleeker, more colorful cans—a strategy that was most likely inspired by a beloved sparkling beverage among young consumers. According to Chief Executive James Quincey, the launch is not only appealing to their established consumers, but to Millennials and sparking water fans as well. (The Wall Street Journal)
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