Just because Teen Vogue ditched their print edition doesn’t mean they’re done making magazine covers—instead, they’re bringing them into the digital age. Their new covers are interactive installments, which debut across social platforms and pair extra content with each new cover. Teen Vogue’s strategy is meant to “continue the press momentum of a ‘cover moment’” according to the magazine’s CCO. Their efforts are focused on Snapchat, which makes sense considering Ypulse data found nearly half of all teens use the platform daily. (Glossy)
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