“Pop culture royalty” designer, Jeremy Scott, is teaming up with H&M to bring his pieces to young consumers.

“Pop culture royalty” designer, Jeremy Scott, is teaming up with H&M to bring his pieces to young consumers. Scott, who is the creative director of high-end fashion house Moschino, made the announcement at the event he says often inspires him: Coachella. Scott says of the collaboration, “it makes me feel like I’m able to give something again…I love that this is now something that will be affordable.” Young consumers agree: our luxury survey found that over half of 13-35-year-olds say having a luxury branded product at an affordable price is the most appealing part of a capsule collection. (Refinery29)