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Hulu is sponsoring the NBA playoffs to step up their exposure to sports fans, and show they offer live TV too.

Hulu is sponsoring the NBA playoffs to step up their exposure to sports fans, and show they offer live TV too. Sports broadcasting has been slow to adapt to the streaming age, but established giants aren’t missing the chance to market to members of the Post-TV Gen still interested in live TV. YouTube took a similar tactic last year when they announced an ongoing sponsorship of the World Series and the NBA Finals. (Deadline, Tubefilter)

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