Cardi B is boosting one Instagram-savvy brand via her massive influencer effect. Fashion Nova came out of nowhere to become one of young shoppers’ favorite fashion brands (they’re googled more than Chanel) by leveraging influencers and creating a strong brand presence on Instagram. Cardi B has taken up the mantle for the brand, and now is working on a fashion collab with them in the wake of her new album launch. It’s a match made in social media marketing heaven. (Refinery29)
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