Almost all of Gen Z is still shopping in stores at least some of the time, and over half have their phones out while they’re browsing—according to the National Retail Federation. Most of those said they’re using their phones to check prices, while some share photos of what they might buy, or talk to family and friends about their potential purchases. Fifty-six percent of teens and twenty-somethings born after 1995 also say in-store experiences influence where they shop—which is backed up by our Experiencification trend. (Retail Dive)
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