Are FaceGyms the next big wellness trend? They tap into both young consumers’ self-care obsession and their passion for fitness by offering “face-muscle fitness” classes that include activities like “cheek burpees.” The classes also include more therapeutic elements (like facial massage) but by the end “your muscles hurt just as much as if you’d been to the gym,” explains the founder. Following the success of their London location, FaceGym is opening an NYC flagship with more locations to come. (Fast Company)
