Fortnite has become a phenomenon, raking in over $100 million in in-app purchases each month.

Fortnite has become a phenomenon, raking in over $100 million in in-app purchases each month. Not to mention Fortnite-themed Prom invites. Why is it capturing young consumers’ attention? The game is easily sharable via social outlets like Twitch and has a “cartoonishly pretty” design that conspicuously lacks any elements of gore. It’s easy to play, free to download, and combines Minecraft-like building with battle. (Polygon, Vice)