Fortnite has become a phenomenon, raking in over $100 million in in-app purchases each month. Not to mention Fortnite-themed Prom invites. Why is it capturing young consumers’ attention? The game is easily sharable via social outlets like Twitch and has a “cartoonishly pretty” design that conspicuously lacks any elements of gore. It’s easy to play, free to download, and combines Minecraft-like building with battle. (Polygon, Vice)
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