Milk Makeup has gone vegan and cruelty-free. Millennials and Gen Z have told Ypulse that vegetarianism and veganism are trending (which we’ve seen manifest in the rise of fake meat). Combine that with the fact that indie beauty brandsare taking over the industry, and it’s clear that Milk Makeup is a major player to keep an eye on. Ethically-minded young consumers are can now put their money where their morals are—and then put their morals where their mouths are via vegan lipstick. (The Cut)
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